What is a Franchise?
The word “franchise” comes from the
old French meaning “privilege” or “freedom.” Way back in the middle ages,
feudal lords granted certain merchants the right to hold markets or fairs or
to hunt on their land.
Over the last several centuries, the
concept of franchising has drastically evolved to become a worldwide
economic powerhouse.
Today, franchises are everywhere
covering almost every conceivable industry from health/fitness, to food, to
education, construction, house cleaning, security, auto repair, sports, dry
cleaning and more. Plus, now-a-days, website design and Internet marketing
consulting.
In fact, it’s possible that you deal
with franchises without ever thinking about it. From fast food joints where
you grab lunch, to the plumber you call when your pipes are clogged, to the
oil change place where you get your car serviced. Many of these businesses
you do business with are franchises. Sometimes you know they are, and many
times you don’t realize they are franchises.
Many franchises are bought and sold.
Unlike many of the business
opportunities you run into online, many franchises are real
businesses. (eSpider Squad™’s definition of a real business is one that
isn’t just some cash flow gimmick, but rather a business model where you may
develop a client base who can have a relationship with you and your
company.)
What do almost all Franchises have
in Common?
Franchises Provide A System To Follow With Training and On-Going Support…
Franchisors typically provide
franchisees a system to use and follow, with upfront, and ongoing
training/support. This can be a significant advantage over the entrepreneur
who starts a similar business on his or her own without a documented system
to follow, nor thorough training and support from people who know the
system.
(Although there are no statistics
we’re aware of that definitively prove that franchisees are more or less
successful than independent businesses, there must be a legitimate advantage
to being trained and supported in a dedicated system of doing business that
franchises provide.) |